Free SWOT Analysis Template

A classic four-quadrant SWOT template — strengths, weaknesses, opportunities and threats — with optional context sections underneath.

SWOT Analysis
SWOT Analysis
Your Company · 2026-07-26
Strengths
  • Strong brand recognition
  • Experienced leadership team
  • High gross margins
  • Sticky recurring revenue
Weaknesses
  • Limited marketing budget
  • Single-product concentration
  • Onboarding friction
Opportunities
  • New geographic markets
  • Enterprise upsell
  • Strategic partnerships
  • AI-powered features
Threats
  • Well-funded new entrant
  • Regulatory changes
  • Economic downturn
  • Rising infrastructure costs

Strategic Priorities

Based on this SWOT, define the top 3 initiatives for the next quarter.

founder@yourcompany.com +1 (555) 000-0000 123 Main St, City, State

Who this template is for

  • Founders and executives
  • Product marketers doing competitive analysis
  • MBA students and workshops

How to use it

  1. 1.List 3–6 items per quadrant.
  2. 2.Add strategic priorities below.
  3. 3.Export a PDF for the team offsite.

Frequently asked questions

How many items per quadrant?

Aim for 3–6 — anything longer becomes hard to act on.

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