Business Plan
Real Estate Business Plan
Growth plan for the next 12 months
About the Agent
Licensed for 8 years, top-10 producer in the market with a focus on move-up buyers.
Market Analysis
- Median home price up 6% YoY
- 42-day average DOM
- Relocation demand growing
Target Client
- Move-up families in the $500K–$900K range
- Relocation from major coastal metros
Lead Generation
- Sphere-of-influence CRM
- Geo-farming with monthly market reports
- Open house schedule
Marketing
- Professional listing photos and video tours
- Instagram + Google Local ads
- Quarterly client events
Transaction Goals
- 48 sides in 12 months
- $420K GCI target
- $620K average sale price
Budget
- Marketing $28K
- CRM & tools $6K
- Staging & photography $18K