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Free Marketing Plan Template

A modern marketing plan template covering positioning, ICP, channels, campaigns, budget and measurable goals. Perfect for marketers and founders.

Executive Summary
Marketing Plan
Nova Ventures · 2026-07-26
$1.2M
Q Goal
2,400
MQLs
<$180
CAC Target
$85K
Budget

Objectives

  • Grow pipeline 40% QoQ
  • Hit 2,400 MQLs
  • Maintain CAC under $180

Ideal Customer

  • SaaS operators
  • 50–500 employees
  • Growing 15%+ YoY

Positioning

The fastest way to connect your SaaS stack.

Channels

  • SEO and content
  • Google Ads and LinkedIn
  • Webinars and communities
  • Lifecycle email

Campaigns

  • Q1 product launch
  • Monthly webinar series
  • Customer story program

Team & Owners

1 content lead, 2 demand gen, 1 designer

Budget

  • Content $18K
  • Paid $42K
  • Events $15K
  • Tools $10K

Measurement

  • Weekly dashboard
  • Monthly QBR
  • Quarterly retro
founder@yourcompany.com +1 (555) 000-0000 123 Main St, City, State

Who this template is for

  • •Marketing managers and CMOs
  • •Founders running their own marketing
  • •Agencies presenting plans to clients

How to use it

  1. 1.Set the KPIs at the top.
  2. 2.Fill in ICP, positioning and channels.
  3. 3.Assign owners and budget per section.
  4. 4.Export a PDF and share with the team.

Frequently asked questions

How often should I update the plan?

Quarterly is a good cadence. Review monthly against KPIs.

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