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Free Gym Business Plan Template

A modern gym and fitness studio business plan covering concept, memberships, classes, staffing and financials.

Business Plan
Gym Business Plan

Small-group training, real results

Company
Iron Republic
Date
2026-07-26
320
Members Target
$149
Avg ARPU
88%
Retention
01

Concept

Small-group strength and conditioning studio with premium coaching.

02

Memberships

  • 3x / week $129
  • Unlimited $189
  • Annual paid-in-full discount
03

Class Schedule

  • Morning 5:30, 6:30
  • Evening 5:00, 6:00, 7:00
  • Saturday 8:00, 9:00
04

Location & Buildout

  • 3,200 sqft warehouse
  • Buildout $180K including rigs, floors and turf
05

Team

  • 1 head coach (owner)
  • 3 coaches
  • 1 front desk / community lead
06

Marketing

  • Instagram
  • Free trial week
  • Member referral program
07

Financials

  • Year 1 revenue $580K
  • Break-even month 8
  • Member target 320
founder@yourcompany.com +1 (555) 000-0000 123 Main St, City, State

Who this template is for

  • •Coaches opening their first studio
  • •Gym operators expanding
  • •CrossFit and boutique fitness founders

How to use it

  1. 1.Fill concept and memberships.
  2. 2.Detail class schedule.
  3. 3.Add unit economics.
  4. 4.Export PDF for financing.

Frequently asked questions

What's a healthy member churn?

Boutique studios target 3–5% monthly churn — under 4% is excellent.

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