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Free Ecommerce Business Plan Template

A modern DTC ecommerce business plan covering product, positioning, channels, fulfillment and per-unit economics.

Business Plan
Ecommerce Business Plan

A DTC brand for the modern home

Company
Loom & Linen
Date
2026-07-26
$96
AOV
62%
Gross Margin
3.2%
Return Rate
01

Brand & Positioning

A premium, sustainably sourced home goods brand for design-conscious 25–45 year olds.

02

Products

  • Bed linen (3 core SKUs)
  • Bath towels (2 SKUs)
  • Rotating limited drops
03

Sourcing & Fulfillment

  • OEKO-TEX certified factory in Portugal
  • 3PL warehouse in Ohio
  • 2-day US shipping standard
04

Marketing Channels

  • Meta ads (paid social)
  • Google Shopping
  • Influencer seeding
  • Email and SMS lifecycle
05

Unit Economics

  • AOV $96
  • COGS $36
  • Shipping $12
  • CAC $28
  • Contribution margin $20
06

Financial Plan

  • Year 1 revenue $1.8M
  • Gross margin 62%
  • Break-even month 10
founder@yourcompany.com +1 (555) 000-0000 123 Main St, City, State

Who this template is for

  • •DTC founders
  • •Shopify store owners
  • •Amazon/multi-channel sellers

How to use it

  1. 1.Fill brand, products and channels.
  2. 2.Set your unit economics.
  3. 3.Add revenue plan.
  4. 4.Export PDF for lenders and investors.

Frequently asked questions

What margin should I target?

DTC brands typically target 60–70% gross margin to fund paid acquisition.

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