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Business Proposal Template

A polished, editable proposal to help you win new clients. Fill in the objectives, scope and investment — download a clean PDF ready to send.

Business Proposal
Website Redesign Proposal
Prepared by
Your Agency
Prepared for
Acme Corp
Date
2026-07-26

Executive Summary

We propose a complete redesign of Acme Corp's marketing website to improve conversion, brand consistency and mobile experience.

Objectives

  • Modernize brand presentation
  • Increase lead conversion by 25%
  • Launch a fast, accessible, mobile-first site
  • Enable the team to update content independently

Scope of Work

  • Discovery workshops (1 week)
  • Brand & UX audit (1 week)
  • UI design & prototyping (3 weeks)
  • Development & CMS integration (4 weeks)
  • QA, launch & training (1 week)

Timeline

10 weeks from kickoff

Investment

$32,000 fixed fee, billed in 3 milestones

Terms

Proposal valid for 30 days. 50% deposit required to begin. Balance due on launch.

Who this template is for

  • •Agencies pitching new client work
  • •Freelancers sending project proposals
  • •Consultants and service providers scoping engagements

How to use it

  1. 1.Enter your project title, your company and the client.
  2. 2.Write a short executive summary explaining the value.
  3. 3.List objectives, scope and timeline as bullet lines.
  4. 4.Set the investment and terms — download the PDF and send.

Frequently asked questions

How long should a proposal be?

2–4 pages is ideal — enough to build confidence, short enough to actually be read.

Should I include pricing?

Yes. A clear price with milestones removes friction and speeds up decisions.

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